Founder, James Williams established Green Lion Media in 2021 to provide a bespoke ‘in house publishing’ service to alternative investment firms. James has two decades of financial journalism experience, and has been writing about alternative assets since 2010. James has a passion for listening (yes, this is a skill!) and conveying the myriad views and insights of alternative fund managers and thrives on the challenge of developing captivating narratives.

Over the years James has built a strong network of managers and institutional investors across the UK, Europe, the United States, Asia Pacific and the Middle East. For over a decade, he was the Managing Editor for Hedgeweek & Private Equity Wire. This has afforded James the opportunity to build a global understanding of how managers should best communicate to investors in different cultures. His writing has appeared in numerous financial publications including: The Financial Times, Reuters (International Financing Review), Citywire, Dow Jones Financial News, Private Equity International, Private Funds CFO, and most recently, Family a dedicated family office publication which adds accretive value to James’s GP/LP network.

Earlier in his career, James worked as an in-house editor for JP Morgan TSS in Hong Kong. Before joining JPM, he worked as a copywriter for a financial services-focused advertising agency, Doremus & Co.